I live in a fairly small town. Many people here know I’m a writer. I can tell because they come up to me, they whisper about me, they talk to my relatives about me, they chase me down the aisle at WalMart…Okay, so that last one is a story we'll save for another day, but you get the idea. I’ll be honest, it’s pretty amazing to meet people who are fascinated by what I do. And for that reason, whenever I am asked to do a book signing locally, I do it. And I sell out every single time. We aren’t talking about thousands of books, but that’s okay. That’s not why I do it.
When I was fist starting out, the people in my town rallied around me, buying my book and spreading the word around town. So doing a book signing here is more about
showing my appreciation than the money I get from doing it. Although, money isn’t so bad either.
My publicist recently tried to schedule a book signing for
me that was four hours away. I
declined. Then she said, “What if I can
schedule a TV interview for you in the same town that morning?” Book signing, back on. However, I don’t like to travel to do them,
for the most part. I don't like to spend a whole day on something like that when I could be writing instead.
The next time you consider pimping yourself via a book signing, ask
yourself these questions first:
1.
How far away is the signing and how much money
will it cost you in gas?
2.
Will you have to stay overnight? If so, how much will the hotel room cost? Food? Entertainment? (one bonus is, at least you can write it off)
3.
How many hours will you spend that you could
have spent writing?
I’ve been to plenty of author book signings, and unless the
person was named Stephen King, the lines usually weren’t that long. I’ve been in a bookstore many times without even
knowing beforehand that a signing was going on, and there, sitting all by his
or her lonesome, is the author looking quite forlorn. I guess what I’m trying to say is: get your
expectations in check before doing the book signing. And make sure you are fine with shelling out a
bunch of dough and not getting a lot in return.
I’m not saying your signing won’t be a success, maybe it will be, and I hope it is. But try not to expect it just in case it's not.
There is one place I like doing signings: conventions. But you have to make sure you are at the type
of convention where a person would actually be interested in buying your
book. I did one last year at a conference
for women and it was very successful. The conference
was all about supporting each other. The
woman in the stand next to me was pimping cupcakes with huge edible flowers on top that she made herself. She did good as well. Sometimes it just works.
Now let’s shift the conversation a bit and talk about setting up. I have a few rituals. I always bring a tablecloth for the
table. After all, I am a woman. It’s simple though, black and white. I’m
not into huge frills. My books are the
main attraction.
On the table I have a basket which contains clear bags of candy. The bags are wrapped with
ribbon and my business card is attached.
These I give to anyone and everyone regardless of whether they buy my
book. I also have a metal cookbook stand
with two of my books displayed (usually the two most recent books). My books are stacked behind them, not too
many, maybe five of each. I reach under the table and replenish the supply when
needed. The metal stand looks like this:
Make sure you have more than one pen to sign your books with. There's nothing quite like being properly prepared. My favorite pen is a fine point Sharpie. And always, no matter if they say their name
is Bob, ask them how to spell it. Or you'll end up with the one guy who spells Bob: Bobb or Bahb. Trust me on
this.
*
Now, as to how many books to take with you and what your price
point should be, first consider the venue itself and how many people are
expected. If it's a bookstore, they should be able to give you general idea of what to expect. For a smaller venue, I like to
have twenty-five copies of each of my books.
I also keep a clipboard handy so if I sell out, I can get the name and an
address of the person I need to send the book to.
Anyone who buys my book(s) also receives a bookmark and a
keychain (if I have a bunch of them handy).
If you are tight on funds, and the venue is small, don’t
worry so much about taking so many.
Maybe start with fifteen or twenty. If you
are only promoting one specific book, I’d say fifty or so for a medium-sized signing. You have the rest of your life to use them
for promotions, giveaways, or even to sell them. Fancy that.
I usually drag my husband along with me when I can because he makes me sound like the most talented person in the world, and since I tend to be fairly introverted when it comes to people I don't know, his outgoing nature comes in handy.